about

CauseWork LLC specializes in producing award-winning PSA campaigns with A-list celebrity endorsements.

Co-founders Joe Miale and Brian Joe bring together a combined seventeen years of experience in film and TV production. We’ve delivered over 50 PSA’s across numerous campaigns for broadcast, radio and online.

With CauseWork, we’ve built a nimble, LA-based company designed to meet the unique challenges of producing effective cause-marketing campaigns.

There’s no better example than our campaign for DoSomething.org. Now in its fifth year, the campaign has launched over 25 PSA’s featuring huge stars. Some of these ads were produced on soundstages with giant corporate sponsors. Others were filmed in hotel conference rooms at a moment’s notice.

The campaign has stretched across major networks (ABC), cable (VH1), in-school (Channel 1), radio (KROQ), online (Hulu, Perez Hilton) retail (Aereopostale), theatrical (National CineMedia) and outdoor (Six Flags Theme Parks), and boasts hundreds of millions of total media impressions.

Yes, that’s 100,000,000’s.

CELEBRITY LIST

Martin Sheen, Alyssa Milano, The Jonas Brothers, Kelly Preston, Justin Long, Ashley Greene, Anthony LaPaglia, Gia Carrides, Brenda Strong, Garcelle Beauvais-Nilon, John Salley, Ken Baumann, Keisha Whitaker, Rene Auberjonois, Shawn Pyrom, Dave Lieberman, Usher, Carrie Underwood, Hayden Christensen, Rachel Bilson, Ciara, Rianna, David Archuleta, Chace Crawford, Corbin Bleu, Fall Out Boy, Jordin Sparks, Damien Fahey, Rocco DiSpirito, Rachel Leigh Cooke, Peyton Manning, Kristen Bell, Boys Like Girls, Natalie Portman, Julia-Louis Dreyfus, Adam Goldberg, Raven Symone, Bradley Whitford, Hill Harper, Eric Balfour, Ashley Simpson, Pete Wentz, Tara Reid, Candis Cayne, Perez Hilton, Tila Tequila, Taylor Dayne, Veronica Paint, Rachel True, Shanna Moakler, Brook Lee, Calpernia Adams, Mark Hoppus, Dawn Richard, Michael Maize, Michael Serrato, Emmy Rossum, Tabitha Coffey, Jesse McCartney, Aubrey O’Day, Madison Hildebrand, and more.

ABOUT

For inquiries, visit our contact page.

Beyond the PSA’s profiled here, Joe has directed commercial campaigns for clients such as Macy’s and Bloomingdale’s, and has produced and edited two feature films (‘TKO’, with Dianna Agron from ‘Glee’, and ‘Don’t Fade Away,’ (with Mischa Barton, Beau Bridges and Ryan Kwanten from ‘True Blood’.) He’s edited 100’s of hours of television, and served as Co-Executive Producer on truTV’s ‘World’s Wildest Vacation Videos’. With a background in visual arts, he prefers editing his own work.

Joe serves as Director & Editor for CauseWork. See also: www.joemiale.com

Beyond the PSA’s profiled here, Brian has produced commercials for MTV, Sony Gran Turismo, Nintendo Wii, Electronic Arts, The Jabbawockeez, LA Dodgers, NY Jets, SF 49ers, and more. He produced ‘Don’t Fade Away,’ (with Mischa Barton, Beau Bridges and Ryan Kwanten from ‘True Blood’) and co-produced the documentary ‘More Than A Game’, a true-life coming of age story about friendship and loyalty featuring LeBron James.

Brian serves as Producer for CauseWork.

Joe Miale, Co-Founder

Brian Joe, Co-Founder

WHAT IS CAUSEWORK?